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Nike x Megan Thee Stallion
Nike partnered with Megan Thee Stallion to create an accessible and joyful fitness platform inspired by her voice and community—inviting consumers to move, engage, and shop with Nike on their own terms.
The campaign unfolded across four phases: the Hot Girl Systems collection and Nike By You launch; the Hottie State of Mind brand campaign; Megan Thee Stallion workouts for the Nike Training Club app; and the Motiva Hot Girl Walk live experience.
A flexible graphic identity unified each phase of the campaign. Originally developed for digital channels, the system scaled across product storytelling, integrated media, out-of-home, live activations, and both Nike Direct and partner retail environments. Design guidelines enabled internal and external teams to maintain a consistent identity across formats, markets, and consumer touchpoints.
The campaign unfolded across four phases: the Hot Girl Systems collection and Nike By You launch; the Hottie State of Mind brand campaign; Megan Thee Stallion workouts for the Nike Training Club app; and the Motiva Hot Girl Walk live experience.
A flexible graphic identity unified each phase of the campaign. Originally developed for digital channels, the system scaled across product storytelling, integrated media, out-of-home, live activations, and both Nike Direct and partner retail environments. Design guidelines enabled internal and external teams to maintain a consistent identity across formats, markets, and consumer touchpoints.